Whether you want a new website designed for your company or are looking to re-design your website, finding the right web design company for your needs is the first and crucial step that will ultimately decide its success or failure. Unless you are an established business with an in-house Web design team the chances are that you will need to either hire a professional web designer or build the website or contract a web design company to do this for you.
Most businesses small or large do not have in-house expertise to design websites themselves and have to contract the work out to an external web design company. The importance of professionally designed website is essential. A poorly designed or an outdated website can have a negative impact on your company’s brand and drive customers away to your competitors. A company’s website is a window to its products and services and often the first point of contact with customers. It is vital for your website to present the right image and brand for your business.
Should you work with a Web design company or a Freelance Web designer?
Whether your website is designed by an independent contractor or a web design company you will need to consider certain issues before you make the decision. Both working with an independent web designer or a web design company have their advantages. Working with an independent web designer can be cost effective and flexible. Working with web design companies on the other hand may cost more but offers significant advantages. They are represented by a team of web designers who often possess wider skills and experience. Each member of the team will often specialise in a distinct area of website design and development, and will often be able to solve complex business issues with ease. Working with a web design company will provide your business with easy access to support as and when required or when something goes wrong.
Factors to consider when selecting a Web Design Company to design your website
Experience and Skills – Analyse their experience and technical skills. Review the information on their website and marketing material. Better still speak to them personally as often a direct conversation about your project will give you a clear idea of their knowledge and expertise.
Portfolio and case studies – Review and analyse their portfolio or case studies. This is usually available via their website. Reviewing other software or websites designed by the web design company can provide useful information anon their suitability for your project.
A streamlined process with a fast turnaround time – Understand the web design company’s process to see how it fits with your requirements. Ask for a detailed proposal outlining costs, timescales and proposed solution. A professional web design company will always submit a detailed proposal outlining theses issues.
Think forward. Determine what other products and services can the web design company offer. If your require web design now chance are you will need additional services in future such as web hosting, search engine marketing, content m management system and so on. It can be daunting and an administrative nightmare to deal with many different companies for different services.
Long term relationship
Focus on building a long term relationship with the web design company. It is better to go for a company that offers excellent and timely support as required. Analysing the company and communicating with them will give you an idea whether the company focus on long term relationship or just a one off sale. Supported service knowing that they will be around should something was to go wrong or if requirements change with time.
By taking time to communicate with the prospective web design company beforehand will enable you to select the right web design company to partner with who will meet your expectations. Finding the right web design company and forming a relationship can be a valuable asset for your business for many years to come.